DECIDE THE FUTURE OF AIR
6 cities. 18 finalists. 1 finalist to rep each home town. You decide which designs become a reality.
Bright Black directed 18 films around the world to bring the selected ON AIR designers stories to life. Visit onair.nike.com to see all the films and cast your vote.
Bright Black scaled bridges with Trashhand, jumped off rooftops with Jaws, bombed larger than life canvases with Madsteez and vibed out in hyper-colored multi-dimensions with Kevin Durant for his collaboration with Neffwear.
For the first time ever, Nike invited some leading artists from the Air Max community to co-create with their designers and bring to life their visions for the future of air. Like the original Air Max, these designs challenge the status quo and embrace the spirit of creative revolution. Bright Black captured this spirit within 12 unique designers from 12 cities in 9 countires.
For these collectors, Air Max is a way of life, an obsession, a form of self expression. Some have amassed thousands of Air Max, while others possess some of the rarest collaborations ever released. No matter what their collections look like, they all have one thing in common: a deep passion for Visible Air.
Bright Black traveled to 9 countries to see what makes these collectors tick.
Scored with music from Baauer’s latest album, “Aa.”
The Simple Pleasures Of Tea Kettles,
Photographer: Christian Anwander
"We always view technology as a function of quality,” Errolson Hugh of Acronym Studios, explains. "So high tech for its own sake is basically decoration. It only makes sense to use the technology if you’re creating a tangible benefit.”
In collaboration with NIKELAB for their "Innovation x Innovators" series, we explore the intersection of form (fashion) and function (technology) with some of Nike’s lead designers, Errolson Hugh of Acronym Studios and Kim Jones of Dior Homme.